Sign Dave’s Cast
When Dave Grohl broke his leg at a show in Europe, I wanted to do something to show my support. In less than a week and with zero budget my friends at BausCode, EVB, and I had a mircosite up and running. The site provided fans the opportunity to virtually sign Dave’s cast via Twitter. We collected the best “signatures,” printed them on a cast sleeve and shipped them directly to Dave himself via the Foo Fighters management company. The site drew press coverage from around the world from the likes of Spin, Rolling Stone, and Yahoo! Music.